‘Essanyu Ly'omukyala

The Challenge:

In Uganda, one in three women wants to use contraception but lacks access - a gap that creates a domino effect on the quality of life for entire communities. 

The Task:

DKT Uganda tasked Sauti Plus with driving demand for family planning (FP) - with a specific focus on Long-Acting Reversible Contraceptives (LARCs) - across Kampala, Mukono, and Wakiso. 

The Strategy:

To move beyond mere awareness and drive true behavioural change, the campaign was built upon a culturally resonant narrative focused on delivering sustainable, private sector–led family planning messaging. 

The Goal:

Ensure the campaign deeply engages, educates, and empowers the target audience to take control of their reproductive health and "Own Their Joy."